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The Power of Positioning: Mastering Multi-Channel Marketing

In today’s digital landscape, it’s more important than ever to have a strong digital footprint. But many brands feel the pressure to frequently show up everywhere and apply exhausting creative labor for the sake of sales and content. In spite of the many hacks and gimmicks in circulation, it’s possible to authentically present your brand with less labor, and without compromising your brand’s integrity. In this course, you’ll gain the skills and knowledge needed to develop a cohesive marketing strategy with authentic storytelling and position your brand for increased visibility and success.

Explore Course

Presenters

Lashawn Dreher
MBA
Lashawn Dreher is the Founder of BlkWomenHustle® — the global, all-in-one networking platform for a collective 110k+ Black Women entrepreneurs, professionals, and creatives. She is also the Editor-in-Chief of EMOIR Magazine, and powerhouse Marketing Strategist amplifying Black Women’s voices and businesses.
Lashawn has facilitated workshops for thousands of Black Women entrepreneurs, educating them on evolving marketing strategies, curating memorable content, digital monetization, and effectively building social capital.
Working with prominent clients, Lashawn has expanded audiences, curated nationwide events, tours, content, and campaigns, and organized partnerships with companies, including ESSENCE, The Sistahs in Business Expo, Meetup, and Thinkific. She’s grown digital audiences of 300,000+ for multiple women’s platforms.
In April 2022, Lashawn launched EMOIR Magazine, the newest digital media company and interactive publication celebrating the ventures and success of enterprising Black Women.
Her notable features include recognition as a Gender Equality Innovator by Ticket Tailor and Women's History Month honors by Rolling Out. Lashawn’s energetic persona motivates Black Women to show up authentically to take action and authority over their lives. Her passion remains rooted in creating the spaces and opportunities they deserve to continuously make groundbreaking moves in business.

Learning Objectives

Apply authentic storytelling to your brand’s digital footprint.
Establish your brand identity and visual branding to create a core memory for audiences.
Utilize multi-channel marketing strategies to reach your intended audiences.

Agenda

10 minutes	Introduction + Starting Point
10 minutes	The Art of Storytelling
15 minutes	Visual Branding + Brand Identity
20 minutes	Marketing Channels + Strategies
15 minutes	Visibility & Positioning
15 minutes	Preparing to Pitch
5 minutes	Conclusion

Disclosures

Speakers - Financial	Lashawn is receiving compensation for this course
Speakers - Nonfinancial	Lashawn has no non-financial relationships to disclose.
Speakers - Content	Lashawn has no additional content information to disclose.
Course - Financial Support & In Kind	This course is being sponsored by SLP Toolkit.

ASHA

This course is offered for 0.15 ASHA CEUs, Introductory Level, Professional Area, Professional Area

To earn ASHA CEUs you must complete the courses by viewing them, provide course feedback, pass the exams with a score of 80 or more, provide your ASHA credentials, and confirm submission.

The Power of Positioning: Mastering Multi-Channel Marketing: $25.00
Your purchase includes access to (1) recorded course and submittal of your participation to the ASHA registry. *You must opt-in and add your ASHA credentials after completing all course steps by the 15th of the next month after you start the video.

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